Really strong breakdown of why the ghost kitchen model crumbled. The "sweatshops without purpose" observation is sharp, since removing customer-facing interactions killed any craft motivation for kitchen staff. Watched something similar happen wit a local restaurant that tried virtual brands durng 2022, cook turnover doubled within 3 months because there was zero pride in the work. Makes sense that successful hybrid models kept the physical place as primary, treating delivery as addition not replacement.
Really strong breakdown of why the ghost kitchen model crumbled. The "sweatshops without purpose" observation is sharp, since removing customer-facing interactions killed any craft motivation for kitchen staff. Watched something similar happen wit a local restaurant that tried virtual brands durng 2022, cook turnover doubled within 3 months because there was zero pride in the work. Makes sense that successful hybrid models kept the physical place as primary, treating delivery as addition not replacement.
Thanks!